JetBlue | London Launch Campaign

JetBlue has disrupted the domestic airline category here in the US for over 22 years with award-winning service at down-to-earth fares. In the Spring of 2022, they wanted to bring that same experience to travelers across the pond and introduce themselves in a clever and witty way that was authentic to the brand. To truly capture the JetBlue experience and stand out in the category, working with Ben Stockley and Chris Labrooy, we created stunning visuals that show off the many offerings that make up JetBlue’s transatlantic experience, along with a huge dose of personality. With a combination of beautiful photography and 3D type, the headlines come alive within the plane.