JACK IN THE BOX
Metaphor - Jack's Spicy Chicken Sandwich Re-Edit
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For the Jack in the Box Homestyle Ranch Chicken Club campaign, Jack was coming home. Chris and I got to pitch some social ideas and this one made it through. The team created an account for Jack's Grandma, @Jacks_Granny, where Grandma box reminisced about Jack as a wee lad. We were still interns when we pitched this and are still proud of it.
Copywriters: Patrick Que & Christoper Santaiti
Art Directors: Allen Yu & Anthony Pasqualone
Creative Directors: Ben Purcell & Steve Yee